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- SFI goes ‘Beyond Equipment’ and our new brand refresh extends our message as an end-to-end partner in providing tools and equipment, industrial supplies, consumables, rental and logistics management to the shutdown, energy, and construction industries.
- SFI Australia’s new brand represents our capacity as the only end-to-end industrial support partner with the speed and capacity to deliver every time.
- SFI are ‘Smart, Fast and Innovative’
SFI Australia are excited to announce our new brand refresh. As a family owned and operated business since 1977, SFI Australia has prided itself on continually growing and increasing capacity while doing business the right way, through trust, care, integrity and a passion for the industry and our partners.
Embracing innovation, our offerings go far beyond equipment, providing not only temporary store facilities for site shutdowns and construction projects, but industry-leading materials and logistics management software, tools, equipment, and industrial supplies including consumables, PPE, as well as plant rental equipment and specialised tooling.
Smart, Fast & Innovative
“We’re proud of our history and are honoured to serve such diverse industries”, says Mark Wall, Head of Marketing and Innovation at SFI. “Our brand refresh reflects our growth and capacity to support industries such as oil and gas, renewable energy, and mining. With our strategically located branches across the Australia and now in PNG we truly are your end-to-end industrial support partner.”
Building a better future through innovation is in our DNA. With a dedicated innovation department, SFI Australia are at the forefront of product design and development supporting our clients to deliver solutions that make a difference on the ground – helping them achieve Zero Downtime.
As part of this growth, we’re rebranding. While we aren’t changing the name or what we do best, including delivering Zero Downtime, you’ll notice some changes to our logo, font, and tagline that we feel encapsulates this growth and represents our next phase – Smart, Fast & Innovative.
These changes will be seen on our website, social media platforms, products, signage at our locations across Australia and at our temporary tool store facilities. This journey is thanks to you, our customers.
Whatever project you’re looking at, or whatever your needs, we go #BeyondEquipment.
At SFI Australia we can’t wait to partner with you to achieve Zero Downtime. Whether you’re performing a shutdown or major maintenance event – at SFI, We’re Up For It.
