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In today’s rapidly evolving business landscape, organisations face increasing pressure to innovate, not just to stay competitive – but to survive.
From streamlining operations to developing breakthrough products and services, the ability to generate and implement new ideas has become a defining factor for long-term success. Recognising this, SFI Australia is proud to present a free webinar with Jason Clarke, founder from Minds at Work, a leading consultancy that specialises in unlocking creativity, improving decision-making and fostering innovation across diverse industries.
About Jason Clarke
With over 25 years of experience working with individuals, teams and organisations, Jason Clarke has earned a reputation as one of Australia’s foremost experts in creative thinking and innovation. Jason’s approach is both practical and insightful, blending real-world experience with strategies that can be applied immediately in professional settings.
“For all my experience, I just think of myself as a plumber of the mind, a guy you go to when your head gets blocked,” explains Jason.
Jason often describes himself as a “plumber of the mind”, someone called upon when thinking becomes blocked, when solutions are elusive, or when innovation feels out of reach. Over the course of his career, Jason has worked with small businesses, large corporations and entire industries, helping them identify challenges, rethink processes and develop smarter ways of working.
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Redefining Innovation
Innovation is a term often used loosely in business discussions. Some equate it with incremental improvements, others with radical, disruptive change. Jason Clarke challenges organisations to move beyond these simplistic definitions and embrace a more flexible and actionable understanding of innovation.
“Innovation doesn’t have to be big, complex, expensive, or even original – just better,” Jason says.
This definition may seem simple, but its implications are profound. By focusing on making things better, organisations can unlock opportunities for growth, efficiency and impact without being constrained by the misconception that innovation must always be dramatic or groundbreaking.
Better can mean many things: faster, cleaner, greener, fairer, more sustainable. It can be a small adjustment to an internal process or a large-scale transformation affecting the entire organisation. The key is recognising where improvement is needed and implementing it strategically.
What You’ll Learn in the Webinar
This webinar is designed to deliver practical, actionable insights for leaders and professionals seeking to embed innovation in their organisations. Participants will gain:
A Clear Understanding of Innovation: Jason will demystify innovation, showing how it can be applied in any context, large or small. Participants will learn how to identify opportunities for improvement and measure what “better” means for their organisation.
Tools to Unlock Creative Thinking: Innovation begins with thinking differently. Jason will share techniques to unblock mental barriers, generate new ideas and foster a culture of curiosity and experimentation.
Strategies for Driving Change: Transforming an idea into a tangible outcome requires effective execution. Attendees will explore frameworks for implementing change, managing risk and ensuring innovation delivers real business results.
Practical Examples Across Industries: Drawing on his extensive experience, Jason will illustrate how innovation can take many forms, from process optimisation to entirely new business models, demonstrating that impactful innovation is often more accessible than we assume.
Free Webinar? We're Up For It.
On 18 November, join Jason Clarke from Minds At Work as he explores the mining and construction industries most valuable natural resource – Innovation.
The Importance of Innovation Today
The pace of technological advancement, evolving customer expectations and the increasing complexity of global markets mean that organisations can no longer rely solely on traditional strategies. Innovation is not a luxury, it is a necessity.
According to recent studies, companies that prioritise innovation outperform their peers in revenue growth, market share and operational efficiency. Yet, many struggle to move beyond theoretical discussions of innovation, failing to implement ideas that actually make a difference. Our free SFI Connect webinar insights will address this gap, offering a roadmap to translate creative thinking into measurable outcomes.
Why Attend?
This webinar is ideal for anyone driving change, leading teams, or shaping strategy – whether you’re an executive, manager, or emerging leader.
Innovation doesn’t have to be complex or costly; as Jason Clarke shows, it can be simple, practical and immediately impactful. By redefining innovation as “making things better,” organisations can unlock growth, efficiency and creativity.
Don’t miss this unique opportunity to learn from one of Australia’s most respected innovation experts.
Webinar Details
- Date: Tuesday 18 November, 2025
- Time: 11.00AM – 11.45AM AEST
- Format: Live Webinar
- Cost: Free (registration required)
Speak With Us
Since 1977, we’ve been delivering intelligent end-to-end solutions for the Australian mining, energy, construction and manufacturing sectors.
Our proud legacy has been built on consistency and innovation. We reduce downtime on sites and provide unmatched logistical efficiencies.
We take the time to listen and understand before working tirelessly to deliver successful outcomes.
When you need a partner that won’t let you down — we’re up for it.
Steve Thomas | Director & National Account Manager
